Smart



"Fits where others don't" Poster Campaign


Agency: Jung von Matt / Hamburg
Art Director: Shelley Lui
Copywriters: Sergio Penzo / Daniel Pieracci

* Bronze, Austrian ADC 2009
* Shortlist, Cannes 2009
* 2x Silver, New York Festival 2009

Smart for Two


Text: "Minimal Consumption. The smart fortwo"


Agency: Jung von Matt / Hamburg
Art Director: Shelley Lui
Copywriter: Sergio Penzo

* 1x Silver, 1x Bronze, Austrian ADC 2009
* Bronze, German ADC 2009
* Bronze, New York Festival 2009

Mercedes Benz - Lullaby

video

Agency: Jung von Matt / Hamburg

Medimax - Shave on the Go

video

"Shave on the Go" Ambient Campaign

Agency: BBDO Berlin
Art Director: Shelley Lui
Copywriter: Douglas Tracy

Panasonic - The Fugitive


video


"The Fugitive" Ambient Campaign


Agency: BBDO Berlin
Art / Copy: Andy Tran and Shelley Lui

Allianz - St Andrews Links microsite

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Allianz St. Andrews Links microsite: http://standrewslinks.allianz.com/

Agency:
BBDO Berlin
Creative Directors: Jules Webster, Jen Ellerson & Maria Grotenhoff
Concept: The Allianz Team
Art Director: Shelley Lui

BBDO Berlin - Oh, du fröliche

video

BBDO Berlin Christmas Choir e-card

Agency: BBDO Berlin
Creative Directors: Anne Katrin Trybeck & Lars Hodeige
Art Director: Shelley Lui

Schmerz



Agency: BBDO Berlin
Art Directors:
Shelley Lui & Arlen Schael
Copywriter:
Giacomo Nuti
Illustration:
Ingela och Vi

XM Satellite Radio

Click on each picture to view animation.







































XM Satellite Radio Valentine's Day Banner campaign

Agency: Lowe Worldwide, NY
Creative Directors: Eddie Van Bloem & DJ Pierce
Art Director: Shelley Lui

Magnum: The World's Pleasure Authority

Please click on each image for a closer look at the text.


































































During my stay in Shanghai, I had the opportunity to participate in a global pitch for Magnum ice-cream.

The premise - Magnum knows ALL THINGS PLEASURE, thus making it the World's Pleasure Authority. And as holder of such an important title, it challenges whatever other pleasures that may even DARE to think that they know pleasure as much as Magnum does.

After working with a global team in Madrid, my job was to adapt this strategy to the Chinese market. Not only was it a great project to work on, but I also got bitten by the copywriting bug.

Agency: Lowe China, Shanghai
Art / Copy: Shelley Lui

:: from the sketch book ::


...around the world.

:: click ::

:: editorial ::